Frequently asked questions

CAM tracks which LinkedIn connections your competitors' sales reps are making, on the cadence you set for each profile we monitor for you, every 24 hours, 7 days or 30 days. When a competitor's rep connects with a decision-maker at a target account, CAM captures that signal and surfaces it in your dashboard so you can engage the same prospect before the competitor builds a relationship.

Klue and Crayon track what competitors publish, pricing pages, job posts, press releases, and product updates. CAM tracks what competitors actually do in the field: which accounts their sales reps are targeting on LinkedIn. It's the difference between reading a competitor's marketing and watching their sales team move, account by account.

CAM monitors your designated competitors' LinkedIn connection activity and cross-references new connections against your target account list and ICP criteria. When a competitor rep connects with someone at an account you care about, that connection lands in your dashboard with the contact details and context you need to act.

Not through LinkedIn itself. LinkedIn does not show you when someone accepts a new connection, not even through Sales Navigator or premium features. CAM tracks the new connections of your competitors' sales reps by monitoring public network-expansion signals, retrieved through third-party data providers, on the cadence you choose: every 24 hours, 7 days or 30 days. No LinkedIn login is required and no account of yours is connected.

A measure of how closely a contact and their company match your ideal customer profile: title, seniority, function, industry, company size and location. CAM scores every new competitor connection 0-100 against criteria you define and sorts contacts into high, medium and low fit tiers on score bands you set. CAM scores fit, not buying intent.

CAM never asks for your LinkedIn login. We hold no LinkedIn credentials, cookies, or sessions of yours. Engagement and profile data is retrieved through third-party data providers. Our privacy policy sets out what we collect, why we collect it, and how to exercise your rights over it.

You choose, for each competitor profile we monitor for you: every 24 hours, every 7 days or every 30 days. The new connections found by each run land in your dashboard, and can be POSTed to your own webhook or to Clay. CAM also emails you when a run finishes, and sends every client a weekly summary email of the week's connection and ICP activity.

CAM integrates with HubSpot and Salesforce for CRM syncing. New leads can also be POSTed to your own webhook or to Clay, so your team can take action from whatever tool they already use.

CAM is a managed service. Once you qualify, our team does the setup: we identify the competitor sales reps to monitor, provision the monitoring, and configure your integrations. You approve the rep list before monitoring starts, and you tell us which accounts matter. There is nothing to install.

No. CAM is a managed service available to qualified B2B sales teams by invitation. Our team identifies the competitor sales reps to monitor, provisions the monitoring and configures your integrations; you approve the rep list, tell us which accounts matter and pick a cadence for each profile. Pricing is quoted on coverage after a short call.

CAM is available to qualified B2B sales teams through our approval process. Book a demo to speak with our team about your competitive landscape and see whether CAM is the right fit for your organization.

CAM connects to Salesforce and HubSpot via API. Once connected, competitor connection data flows directly into your CRM as activities, tasks, or custom fields, whatever fits your workflow best.

Track three metrics: (1) Competitive win rate, are you winning more deals where you had early competitor intelligence? (2) Speed to engage, how quickly does your team reach out after a competitor signal? (3) Pipeline influenced, how many opportunities originated from or were accelerated by CAM leads?

Sales Navigator shows you connections to people you know and helps you find prospects. CAM shows you which prospects your competitors are actively pursuing, something Sales Navigator cannot do. The two tools are complementary: Sales Navigator helps you prospect, CAM helps you compete.

Yes. You tell us which companies you're targeting or tracking. When a competitor rep connects with a decision-maker at one of those companies, your dashboard flags it with the contact's name, title, company, and the competitor rep involved, giving you everything you need to act.

Every connection comes with enough context that reps can act on it straight away: the contact's name, title, company, industry, size and location, plus the competitor rep involved, are all on the record when it lands in your dashboard.

Yes. You can set up team-specific monitoring with different competitor lists, target accounts, and report routing. Enterprise clients often configure separate workspaces for each sales team or geographic region while maintaining a unified dashboard for leadership.

CAM keeps historical data on that company and its reps. If a competitor is acquired, we help you update your monitoring to track the acquiring company's sales team. If a company goes private or reps leave LinkedIn, historical connection data remains available for analysis.