Resources
Guides, playbooks and competitive intelligence
Everything we've written about tracking competitor activity and turning it into pipeline, plus the product docs your team will want during evaluation.
- 113 articles & guides
- 3 topics
- New posts every week
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Pick your rabbit hole
Competitive Intelligence 100 Frameworks, tools, and strategies for monitoring competitors and gaining market advantage LinkedIn Intelligence 8 LinkedIn connection monitoring, competitor outreach tracking, and social selling signals Sales Strategy 5 Sales pipeline optimization, prospecting tactics, and deal intelligence
Guides & playbooks
Step-by-step, start to finish
What to Say When a Prospect Just Connected With Your Competitor's Rep: An Outreach Playbook Read guide 
How to Choose Which Competitors to Monitor: Building a Tiered Competitive Set Read guide 
How to Detect a Competitor Sales Reorg Early by Tracking Their Reps' LinkedIn Job Title Changes Read guide 
How to Monitor a Competitor's Zapier App Listing and Read Their Roadmap from Triggers and Actions Read guide 
How to Monitor a Competitor's llms.txt and MCP Server for Early AI Agent Strategy Signals Read guide 
How to Build a Weekly Competitive Intelligence Newsletter Your Sales Team Actually Reads Read guide Latest
Fresh off the feed
How Often Should You Monitor Competitor Sales Reps' LinkedIn Connections? Read article 
Competitive Intelligence Metrics: The 9 KPIs That Prove Your CI Program Is Driving Revenue Read article 
Monitor Competitor Salesforce AppExchange and HubSpot Marketplace Listings for Sales Signals Read article 
How to Monitor Competitor Government Contract Awards for Public Sector Sales Signals Read article 
How to Monitor Competitor Gartner and Forrester Placements for Enterprise Sales Signals Read article 
Distill.io Alternative: Why Browser-Based Change Alerts Stall Out as a Competitive Intelligence System Read article Product
Evaluating CAM?
- What is competitor activity monitoring? The definition, and how it differs from CI tools
- ICP fit scoring Fit versus intent, and how CAM scores
- How CAM works The 3-step process, end to end
- Integrations Clay, HubSpot, Salesforce, Slack
- FAQ Everything buyers ask us
- Tool comparisons CAM vs the alternatives
- Changelog What shipped, and what's next
- Product walkthrough A recorded Loom tour of CAM
Turn competitor activity into your hottest leads.
See which prospects your competitors are connecting with, and reach them first, before the deal is already lost.